In Google ads, pay is for every click, and therefore every click on a keyword that is not useful to your business. This means that the value of this click is lost.
If your field is highly competitive, the price of each click will be at least $ 2, and thus 100 clicks for unhelpful keywords per day means $ 200 per day and $ 6000 per month. This amount may equal the budget of an average company for a full month.
The goal of Google Ads planning is to make sure that every dollar of your business’s budget is actually spent with keywords that are relevant to you and that are useful.
Also comparing ads and placing negative keywords requires an old and practical experience in the field.
Today we offer you a free consulting opportunity by contacting us by filling out the form below