A quick overview on Google’s algorithms

These days the implementation of SEO is very different from what it was 10 years ago, the reason of this is that search engines are constantly developing algorithms to rank  search results in order to provide the best possible user experience, during the past ten years, Google has launched several algorithm’s updates with the aim of improving the user experience and organizing Better search results. In today’s article, we will list basic updates without lengthy explanation.

1- Panda -2011

The panda algorithm was the first major update announced by Google announcing start of the new SEO era in 2011, the aim of it is to improve rank search results by excluding sites with fake content or thin-content sites, since before this update marketers would stuff the required keywords within a thin Content or content  full of ads without providing answers to user questions which, as we said, is the primary goal of search engines.

Google periodically launches the panda algorithm to refine the search results, and in 2016 it was officially announced that the panda algorithm had become an essential part of Google’s core algorithm in ranking search results.

The results of this algorithm:

– The end of the era of implementing the SEO by building fake pages without real content.

– Give an opportunity to new sites with valuable content to appear in the search results.

2- Venice -2012

The update of Venice on search engine Google is worthy of attention, as this update includes starting to realize that the user is searching for a local place near him, for example if you write the best restaurant on Google while you are in Istanbul, Google will show you the best restaurants in Istanbul and even Exactly near your search location, before this update to Google’s algorithm, general results were shown all over the world.

Google, through the location you have specified, will provide you with the appropriate results, or possible, through the web address, from which you use the Internet.

The results of this algorithm:

– The first appearance of the so-called local SEO  (which relates to a specific geographical area for business )

– Give an opportunity for start-up companies to appear in the search results and maps for users who are close to their location during the search process.

3- Penguin -2012

This update was primarily aimed at discovering fake backlinks and fighting the websites that own, before this algorithm the purchase of backlinks was very easy and the immediate benefit can be touched, but after this update the positive impact of those links has become inversely and therefore no longer can anyone buy External links (backlinks) to support his site as easily as before,

It is worth noting that the updates of the penguin are permanent and Google is constantly filtering the search results and thus the purchase of external links has become a very dangerous matter and can only be done through fully understanding the Google algorithm and you can either follow the development of Google algorithms on a daily basis or seek the assistance of an expert Marketing offers you free advice.

The results of this algorithm:

– Sites with backlinks purchased have disappeared or significantly decreased their search results rank.

– Give an opportunity for sites with good content to appear in search results and excel even on old sites.

-Ending the era of randomly buying backlinks or exchanging them between websites.

4- Pirate -2012

This update to Google’s algorithm is aimed at discovering copied content and copyright stealing . This update is extremely important to prevent strong sites from stealing weak site content, and thus creating unique professional content is one of the main pillars of modern SEO.

The results of this algorithm:

-The age of the content copied from other sites has ended and the sites that do this will get punished.

– Give an opportunity for modern professional content to appear in the first search results.

5- Hummingbird-2013

The goal of this basic update is to support Voice Search, which is constantly evolving up to this point and occupies a large share of complete searches processes. This update forced site owners to write readable content in the understandable language away from lean content stuffed with keywords. Within this update, Google’s algorithm began to understand the whole question That the user puts within the search engine navigation bar and thus it became able to provide more accurate results and not only randomly sort results according to the words used in the query ,

This update did not aim to punish the sites that violate it, but it did allow the appropriate sites for voice search to obtain a better classification in the search results.

The results of this algorithm:

– it put The bedrock of voice searches and still evolving

-Directing website owners to write clear and readable content that answers users ’questions.

6- Pigeon -2014

This update is a continuation of the Venice update that started in 2012 with additional developments, as this update affected the search results and maps at the same time , thus the sites near to researcher have become a priority in the search results and also in Google Maps, this in turn relieved the user a lot of suffering if he wanted Reaching the nearest florist, for example, from his current location.

Here, google my business has emerged as a very important tool to obtain a good rank in the search results for researchers near the business, and here also the evaluation has become a standard through which the user prefers his destination, and choose the place with the best reviews.

The results of this algorithm:

– Give an opportunity for small business to appear in the first results of Google Maps for the users near it.

– Give great added importance to local SEO and activate google my business

7- HTTPS/SSL-2014

In this update, Google has given additional importance to sites that care about the privacy of users and the security of their information through the proper implementation of Https, whether these sites have payment processes that require users to write their bank card information or whether news or service sites require the user to write his email only.

Since implementing HTTPS is not difficult, this has made it an indispensable step for any website interested in appearing in search results.

The results of this algorithm:

-Emphasizing the importance of the security of user and visitor information for the website.

– Noting that Google’s goal is to provide safe browsing for users, not just useful experience .

8- Mobile Update -2015

In this year  which the update appeared, half of the searches were carried out through mobile devices, and despite this, this update heralded the increasing importance of friendly websites for mobile devices, and therefore with the passage of time it became totally illogical to build a site that is not compatible with mobile devices, and on Although this update did not cause a big mess in the search results directly and re rank the results again, this happens gradually and continuously and it is expected that new updates will appear that support the friendly sites for mobile devices.

The results of this algorithm:

– ranking sites compatible with mobile devices in search results better than sites that do not support mobile devices

– Google’s assertion that the upcoming SEO era will take great interest in mobile devices.

9- RankBrain -2015

In this update, Google become has like a mind that enables it to understand the intent behind searches, by analysing and evaluating past results and thus improving the search results for users continuously. At the same time, this update ended the old era of SEO based on specific keywords, today Google has become aware The entire content and what are the questions that are able to answer them, and improve the results constantly based on the interaction of users, and similar to Google’s habit of hiding the factors affecting the rank of sites within the first results in the search engine, google disclose that this update (rankbrain) is in addition to writing high-quality content also establishment of natural backlinks are the three main factors that influence the new rank of search results.

Since nothing can be done to improve our site with  this update, we can count on other factors to dominate the search results which are writing professional content and building natural backlinks.

The results of this algorithm:

-End the era of keyword stuffing in titles and content.

– Give an opportunity for good content to obtain a high ranking in the search engines, even if the keyword used by the researcher is not included in it.

– The further development of Google’s algorithm and its ability to track and punish violators.

10-Possum -2016

More improvements to the local search results included in this update, as search options by maps became more and more aware of the user’s question better, and here was the opportunity for sites that do not achieve a good classification because of their novelty to achieve a high rank within Google Maps easily.

The results of this algorithm:

– More improvements to local search, which in turn increases the importance of google my business.

– Provide an opportunity for new companies to appear in the first results of Google Maps.

11- (Mobile) Speed Update -2018

Here the era of speed has begun, after improving the content and external links and the security of user information, the speed of access to the required information has become the new challenge for Google, and since past expectations indicated an increase in the percentage of mobile use in searches, then the new update of the Google algorithm must include a better rank of pages that support Fast browsing for mobile devices,

The results of this algorithm:

– A noticeable decline in the ranking of sites that do not support fast browsing for mobile devices

– Google continues to outperform other search engines through updates that concern user comfort and time.

12- Medic -2018

Multiple updates are completely unclear in intent, which led to a shift in the classification of some sites and the weak medical sites in particular witnessed a clear decline in rank , some considered it as a matter of improving the user experience and preventing sites with misleading content from being on the first pages, it is worth mentioning here that Google updates are continuing in a way It is permanent and many updates are released without being announced, which makes the implementation of SEO needs accuracy and practical experience in the field,

The results of this algorithm:

– Forming the research results, based mainly on reliable sources

-Hint that updates to subsequent Google algorithms will not be advertised in a way that allows manipulators to avoid them

13- BERT -2019

This update has been announced as the largest in the history of Google’s updates last five years, and will mainly affect 10% of searches.

It can be described as a development on the Brain Rank algorithm and thus the machine learning at Google has become in very advanced level and now is able to fully understand the search sentence and choose the best answer for it, it is worth mentioning that this update included many things that we do not know so far and other important advantages such as:

+ Instant answers to user questions or so-called: featured snippet

+ Regarding the videos, the suggestion is to watch the video from a specific second instead of watching it completely: for example, if the user asks for information included in the middle of the video, we see that Google is suggesting the user to watch the video from a certain point to get the answer immediately

+ Developing an algorithm “people also ask” to user’s question that may help greatly if the required result is not obtained immediately

The results of this algorithm

-Ensure that upcoming Google updates will not be publicly stated

– Get a better ranking for the high-quality content

– The importance of external links, which is a very important signal on the quality of the site and its right to appear in the first results.

Predictions about Google algorithm updates

As we have noticed during the last ten years, the algorithm has evolved greatly and we can summarize what happened as follows:

+ Fight sites with misleading or scanty content

+ Improve local search results and Google Maps

+ Improving the user experience in terms of voice search, information security, mobile use, understanding the intention behind the question.

Expectations indicate the continuation of emphasizing the previous algorithms and increasing their accuracy, and here we should not forget the main goal of Google, which is to provide the best user experience for that. Seo advice for 2020 and beyond is to pay attention to the user experience in all respects to the maximum extent.

Here we will attach a summary of the algorithms with the help of yoast