70 general marketing terms you should know

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In this article, we will talk about marketing terms in general and divide them into several categories as shown in the table:

General marketing terms

1 – Online Marketing


It refers to all forms of marketing and promotional activities that take place via the Internet, whether marketing via social media, e-mail, or through search engines, and is used here with the same marketing strategies in other types of marketing after being adapted to the marketing channels via the Internet.

2 – Digital Marketing


That is, all forms of electronic marketing that use technical and technological tools, such as Internet marketing, television marketing, radio marketing, mobile marketing and text messages, and this means that online marketing is part of Digital Marketing.

3 – Offline Marketing


It is the traditional form of marketing that does not include any of the aforementioned forms of marketing, and therefore it includes other forms of marketing such as road ads, publications in newspapers, newspapers, publications, phone calls, events and festivals, and thus is the marketing that we no longer see today on a large scale as its use has declined. In favor of e-marketing.

4 – E-Commerce


They are online buying and selling operations using his (e-commerce) technologies, such as electronic money transfers, transportation and shipping services, and so on. This is not necessarily limited to services only, but even products fall within this domain, e-stores and e-shopping are among the E-commerce.

5 – Case Study


A case study can be found in many other areas and not only in marketing, but in marketing, it means an in-depth study of a situation, situation, circumstance, process, or experience, and researches it well to determine the factors of success or failure of these situations, what influenced it, and the results that It is reached for the purpose of using this in other marketing activities. This could be a case study for an ad campaign or a case study for marketing a product or service.

6 – Inbound Marketing


A marketing theory that relies on attracting customers and drawing their attention by constantly creating important and valuable content that suits their aspirations and needs and provides the information they expect and need from the brand.

7 – Marketing Funnel


A marketing theory that represents the shape of repression, and repression in turn represents the journey of the customer or user from the first moment that he recognizes the brand until the last stage, which is the end of the repression in which the customer makes the purchase decision for the product or service.

8 – Return on Investment


It is the process in which the return on investment in marketing is calculated, whereby the cost of the marketing process is calculated entirely, then the profits resulting from this marketing process are calculated, then deducting the marketing costs and finally calculating the net return.

9 – Customer Loyalty


It refers to the amount of customer satisfaction with the brand and the enjoyment of the experience with it, whether by purchasing, services or dealing with the brand as a whole, and this appears in many customer-related behaviors such as repurchasing of the brand repeatedly, the amount of recommending others to buy from the brand itself and so on.

10 – Brand


The company name, photo and identity in front of customers and the public in their eyes, and it includes many elements such as the company’s visual identity, name and logo.

11 – Brand Awareness


It means customers’ awareness of the brand and their knowledge of it and its products or services.

12 – Business to Business


It is used to refer to companies and institutions that provide services or products to the second companies, that is, a brand whose audience of customers and customers are companies and not individuals.

13 – Business to Customer


These are companies and institutions whose audience for their clients and customers are individuals, not companies, that is, they sell directly to the consumer.

14 – Buyer persona


It is an imaginary image of the customer or consumer who will buy from the brand, as this image is built on the basis of market research and the target audience and specification of the customer.

15 – Conversion rate


Conversion rate is a term that can refer to various things that are all based on achieving a goal for the brand, and therefore the conversion rate can represent sales, interaction with the brand, visit the store, visit the website or other, that is, any behavior or behavior of the customer Brings value to the brand.

16 – Engagement


It means the customer interacting with the brand, or with the advertising campaigns of the brand or any other form of interaction between the customer and the brand, for example, it may interact with posts on social media or with ads on search engines.

17 – Segmentation


It is the process in which the market, the public, or the audience within the market are divided into categories based on some characteristics common to the members of the same category, in order to facilitate dealing with these public groups in terms of determining the interests and needs of each category.

18 – Leads


It means the process of communication and communication with customers, the interpretation of this term may differ from marketing terms depending on the context and the marketing strategy of the company and the stage the brand is currently going through, as it may mean selling, or communication between the customer and the brand, or adding a product to the cart on Online store.

19 – Market Research


It is the process by which the market is researched and studied with a view to gathering information about the market, competitors and the public in it, and determining their needs and the most appropriate ways to meet them, and thus providing products or services in the most appropriate way based on this research.

20 – Target Marketing


This concept refers to the category or group of groups of the audience that the company intends to target in its marketing and promotional activities, and therefore the categories that the company wants to provide their services or products to them.

21 – User Experience


This marketing term refers to the customer’s opinions and feelings regarding the use of the brand’s services or products, and their satisfaction with that.

22 – Call to Action (CTA)


It is often a marketing phrase or phrase intended to encourage a customer to make a purchasing decision, widely used in advertisements, marketing campaigns, and flyers.

Search engine marketing terms

23 – Search Engine Optimization (SEO)


This term means preparing websites to appear in search engines, and predisposition means improving the site and its content to increase its chances of appearing in advanced ranks within the search results, and this can include many technologies such as adding good content to the site with a high search rate, increasing the speed of the site, improving the user experience , Site support with backlinks and more.

24 – Search Engine Marketing (SEM)


It means marketing through search engines in paid ways, i.e. creating advertising campaigns in exchange for money in order for the website pages to appear in the first search results to obtain visitors to the site, including obtaining customers and achieving sales.

25 – Off-page SEO


This term means marketing techniques that are aimed at improving the site’s ranking in search results, but here it means techniques that are not implemented on the site directly, such as writing good content, building backlinks, marketing of content via other platforms such as social media.

26 – On-page SEO


Also this term means marketing techniques whose purpose is to create the site for search engines, but here is what is meant by the techniques that are implemented on the site directly such as the design of the site and its internal construction, linking the pages to each other, the speed of the site, etc.

27 – Organic search


This term of marketing terms means the visits that the website obtains from the search pages on Google and the rest of the search engines, and it is free of charge.

28 – Page Rank


That is, the page rank within the search results and against other pages that may be for competitors or other sites, and each page has a specific ranking on a specific keyword, meaning that the page may have more than one arrangement on more than one keyword.

29 – Keywords


That is, a keyword that a person uses when searching on Google, it may be a word or two or a phrase and is then called Long Tail Keyword, and each keyword has a search rate according to the search volume for that word.

30 – Keyword search


It means the process in which searches for keywords appropriate for the brand are searched until appropriate content is created based on those keywords, usually searches for keywords with a good search rate and a low level of competition until the site is issued on them.

31 – Keyword search volume


That is, the search rate for a specific keyword, and more simply, the number of searches for the keyword in a month, year, etc.

32 – Backlinks


These are backlinks in which the website is referred to from other sites, and backlinks can help improve the site’s ranking between search results and increase its strength vs. other sites, because search engines see this signal as evidence of the quality of the site’s content.

33 – Link building


It is the process in which to build backlinks to the site, and this process usually requires a lot of effort and time, because it requires follow-up and coordination with other sites in order to refer to your site.

34 – Internal link


By internal links within a single site, that is, when the link refers to a second page within the same site and not to an external site, a process that is useful in organizing the site, its pages, and the content in it, which is part of On-Page SEO.

35 – External link


It means external links, that is, the link that points to a site other than the site on which the link is located, that is, it leads to the opening of a new site when clicked.

36 – SERP


It is an abbreviation for Search Engine Results pages, i.e. pages that contain search results on search engines such as Google and the rest of the other search engines.

37 – Session


It refers to visits to the website or to a specific web page.

38 – Page views


It refers to the number of times a web page is viewed, meaning that in every session or visit, it may get more than Page views, thus this term is intended for page views.

39 – Traffic


It means visits to the website regardless of the traffic sources, whether it is search engines, social media or direct visitors.

40 – XML ​​sitemap


Sitemap, which is a file on the site that facilitates the process of indexing and archiving the site within the search results, as it shows the structure of the site and its internal structure for spiders of search engines.

41 – Cost Per Click


Any cost per click, and this term is used in marketing terms in many contexts, as it is used by advertisers to refer to the cost that they have to pay for each click, in return it is used by publishers to refer to the compensation they can get for one click, and is used in contexts Other as well.

42 – Cost Per Impression


Usually, it means Cost per Thousand Impression, that is, the cost per thousand impressions of the ad, and the previous term is used in many contexts and is often used by advertisers to refer to the cost of one thousand impressions.

43 – Cost Per Acquisition


One of the forms of advertising pricing and like the two previous terms can be used in many contexts, meaning the cost of getting a customer, or it may be the cost of attracting a customer, or the cost of completing a sale.

44 – Domain Authority


It is a scale from 1 to 100 that indicates the strength of your site in relation to other sites, and the higher your site owns the Domain Authority, the better and means that you have a strong website, in addition to the importance of this in obtaining a ranking of the pages of the site among the search results.

45 – Page Authority


It is also a scale from 1 to 100 but indicates the strength of a single page of the site, and not as with the previous term it refers to the strength of the site as a whole.

46 – Blog


It is the text content that is published as an article or post on the website or blog of the company, project or brand.

Social media marketing terminology

47 – Social Media marketing (SMM)


Marketing means through social media platforms such as Facebook, Twitter, Instagram and Snapchat. This term means regular marketing like regular posts about products, services, or advertisements paid on these platforms.

48 – Social media advertising (SMA)


It refers to marketing on social media platforms with paid advertisements only, which are for a fee.

49 – Reach


It means the number of people the post has reached on the social media platform used.

50 – Impressions


It means the number of people who actually read the post, because not all of the people who received the post necessarily read it.

51 – Social Media Analytics


The analysis of the social media platform, which means the analyzes of the company, institution, project or brand page. The analyzes can include many things, such as the number of followers, the interests and proportion of each category of followers with regard to age, gender, country, language, and so on.

52 – Ads Manager


The advertising manager within the social media platform means that on every page and account on any social media platform, account advertisements can be managed through Ads Manager.

53 – Audience


Or audience, meaning audiences and customers of the brand who can see their posts and ads as well.

54 – Trending Topic


That is, the popular topics on the social media platform and the ones in which people talk a lot, and these types of topics are usually used in favor of the brand in order to achieve more spread.

55 – Viral


An attribute called on posts and topics that are very popular on the social media platform, thanks to the public participation processes for this topic or post.

56 – Influencer


Influencer on the social media platform, the person who has a very large number of followers and is usually active on his account in a specific field.

57 – Boosted Post


They are posts on the social media platform that are advertised on the same platform in a paid way to achieve more spread.

58 – Retargeting


Means re-targeting a specific audience in an ad or campaign based on prior knowledge of that category.

59 – Vlog


It refers to the visual content that is filmed and posted in the form of video, and this term is always synonymous with YouTube videos.

Email marketing terms

60 – Email List


Marketing term means the mailing list that contains the email addresses of the brand’s audience and its followers, and therefore the brand can send marketing and promotional messages to the public via their email.

61 – Open Rate


It refers to the rate at which e-mail messages are sent to the Email List.

62 – Email Campaign


Marketing and promotional campaigns that take place via e-mail, just as there are marketing campaigns that take place on social media platforms and others on websites, there are campaigns that are carried out via e-mail and through messages that reach the mailing list subscribers.

Sometimes the brand launches a marketing campaign based on all platforms, not just one of them, and you find the same campaign on social media, search engines, website and email.

63 – Email Marketing


It refers to e-mail or e-mail marketing based on the mailing list only.

64 – Newsletter


They are mail messages that are sent at regular intervals to people who subscribe to the mailing list of their own accord, and messages of this type usually contain general and specialized information in the area of ​​the trademark, as well as news and updates about the brand and its products or services.

65 – Personalized Email


This term means personal e-mail messages, that is, messages that are customized according to the person receiving the message, for example when you receive an e-mail from a brand and the message includes your name, this means Personalized Email.

66 – Bulk Mail / Mass Email


This term is used to refer to the process of sending an email message to all subscribers to the mailing list, which may include thousands or even hundreds of thousands of people.

67 – Email Service Provider


They are companies that provide email services.

68 – Autoresponder


These are automatic email messages that are sent to users automatically based on a specific event or behavior, for example if you send a message to the customer service of a company and you are answered with another message that says customer service does not currently exist, such a message is often automatic And by Autoresponder.

69 – Cold Email


It is the email that is sent to a person for the first time, meaning that there is no previous communication between the two parties, but rather the email is sent for the first time for a specific purpose.

70 – Drip Marketing


A series of one-time email messages that are then scheduled to be sent automatically and in a certain order, usually sent to users based on their interaction with the product, service, or brand.

70 general marketing terms you should know 1

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